The video for The So So Glos newest Breakout single “Lost Weekend” is little more than the members of the band walking around New York looking really cool. They eat hot dogs from a street stand, skateboard, visit the corner liquor store and generally inhabit every possible New York stereotype you could think of (all in slow motion of course). It even ends up with them performing their song on a city rooftop as the sun is still rising, as if that’s just a thing people do right when they wake up. Still, in the world of music videos sometimes looking good is good enough and in this case the artistic choices of this simple video are fitting of the band’s overwhelming sense of style and carefully crafted aesthetic. Very cool indeed.
By: Nathan Kerce