Would you like a TAX DEDUCTIBLE way to support
The University of Georgia, WUOG 90.5
and promote your business in the Athens area?
You can do both by sponsoring UGA’s student-run radio station, WUOG 90.5 FM.
90.5FM is located in the Tate Student Center of the University of Georgia’s campus. We operate at an effective radiation of 26,000 watts, broadcasting at 90.5 MHz. Our signal reaches an average radius of 50 miles, reaching far into the mountains of North Carolina to the north, into South Carolina to the east, and the outer limits of Atlanta Floor Plan of 90.5FM to the west.
WUOG is fully staffed and operated by UGA students. Supported mainly through student activity dollars, the radio station’s budget is supplemented by underwriting from local businesses, as well as donations from alumni marked to go to the station. Currently, 90.5FM is one of the largest college radio stations in the United States.
The mission of WUOG is to provide the University of Georgia and the surrounding community an outlet that educates and entertains UGA student volunteers and listeners through music, news, public affairs, and sports. WUOG will provide an alternative to other media outlets in the community through programming that is diverse and unique, serving the public with music, news, public affairs, and sports of local and national interest. For more information visit http://wuog.org/about/
What is underwriting
Businesses and organizations may choose to financially “sponsor” or underwrite a specialty show at WUOG in exchange for a “mention” or acknowledgement during the program they choose. Since WUOG is a non-commercial station, underwriting acknowledgments cannot be promotional, only factual. The FCC guidelines for the messages are listed below.
FCC Underwriting Policy
Non-commercial radio stations, such as WUOG 90.5 FM, are permitted to record acknowledgements that include the following information:
- Logograms or slogans which identify and do not promote
- Location information
- Value neutral descriptions of a product line or service
- Brand and trade names and product or service listings.
WUOG cannot produce underwriting acknowledgments that:
- Contains price information
- Contains a call to action
- Contains an inducement to buy/sell/lease
For more information, please visit http://www.fcc.gov/mb/audio/nature
Sample Underwriting Acknowledgments
“You are listening to Sound of the City. Sound of the City is brought to you by Athensmusic.net, a website which carries music, tickets, videos, t-shirts, books and other items that are exclusively related to the Athens music scene. Log on to Athensmusic.net for more information. Thanks Athensmusic.net.
“It’s now time for Lunchbox, 90.5 FM’s only segment where you get to hear the first half of an album, Monday through Friday at noon, brought to you by the fine folks at Flagpole Magazine.”
If you have any questions regarding the Underwriting process, please contact the Graduate Advisor, Justin Pohl at firstname.lastname@example.org.
If you have any general questions regarding station policies, please contact one of the station’s executive board members. Contact information can be found at http://wuog.org/contact/
WUOG 90.5 fm greatly appreciates the support from the following underwriters:
Flagpole- Lunchbox, Midnight Snack, Halftime Hip Hop Show
Athensmusic.net- Sound of the City
Stomp and Stammer – Blank Generation
Young, Foxy and Free – Organic Compound
Mama’s Boy – Athenian Eats